In Chris Wylie’s tell-all book, Mindf*ck, detailing his work at Cambridge Analytica, he gives a frank account of how the company used psychographic manipulation to sway portions of the U.S. voting public. Particularly, when seeding discord in vulnerable populations, they preyed on the psychology of identity to build their angry army. Wylie explains that Steve Bannon — then Vice President of Cambridge Analytica —…
